For as long as anyone can remember, Glacier FarmMedia has been involved in CAMA. From serving as board members of local chapters and at the national level, to hosting and attending events, the Glacier FarmMedia team is committed to the organization. And now, Glacier FarmMedia has signed on as a National Sustaining Partner to ensure CAMA can continue programming and industry leadership.
“Thank you to the CAMA national board members and Mary Thornley for inviting us to be a founding member. As Glacier FarmMedia continues to evolve to serve the needs of Canadian farmers, we’re honoured to be a partner and supporter of the important work you are doing for agri-marketing in Canada,” says Bob Willcox, President, Glacier FarmMedia.
Professional development and sharing industry knowledge top the list of AGI’s reasons for joining CAMA in 2019. It didn’t take long for AGI to recognize the value CAMA offers to members and the agri-marketing industry, so, when CAMA announced the new National Sustaining Partner Program, AGI quickly signed on.
“This partnership is an opportunity for AGI to be part of the conversation about what modern ag marketing looks like,” says Michael Morreale, AGI’s Marketing Manager. “By participating and contributing to CAMA’s industry events we are able to demonstrate our leadership while learning from our peers.”
A Canadian-founded company, AGI holds CAMA memberships in Manitoba and Ontario chapters. “We believe culture is everything. With collaboration and curiosity as two of our core corporate values, we are always challenging ourselves to find new ways to support our employees and the sector as a whole,” says Morreale. And a partnership with CAMA aligns nicely with AGI’s values. As CAMA members, AGI demonstrates their corporate goals through their participation at professional development events, recently presenting a CAMA webinar about the customer experience journey through Covid-19 where the company shared how the pandemic had changed the way they conducted business.
Morreale notes networking opportunities with fellow Canadian agri-marketers, access to educational sessions and peer-education social events with industry representatives as some of the greatest benefits of a CAMA membership.
“We are a dynamic ag-focused company with deep roots in the Prairies, and we look forward to sharing and learning from each other through CAMA,” says Morreale.
Over the years, the RealAg team have immersed themselves in every CAMA opportunity, realizing the value and benefits of membership in such an industry-focused community of agri-marketers. So, when CAMA put out the call to join the new National Sustaining Partner program, it was an easy decision for RealAgriculture to sign on.
It’s easy to partner with an organization that aligns with your company’s values and motivates the industry. That was the response from Bayer Crop Science, when they signed on to become CAMA’s first National Sustaining Partner.