Professional development and sharing industry knowledge top the list of AGI’s reasons for joining CAMA in 2019. It didn’t take long for AGI to recognize the value CAMA offers to members and the agri-marketing industry, so, when CAMA announced the new National Sustaining Partner Program, AGI quickly signed on.
“This partnership is an opportunity for AGI to be part of the conversation about what modern ag marketing looks like,” says Michael Morreale, AGI’s Marketing Manager. “By participating and contributing to CAMA’s industry events we are able to demonstrate our leadership while learning from our peers.”
A Canadian-founded company, AGI holds CAMA memberships in Manitoba and Ontario chapters. “We believe culture is everything. With collaboration and curiosity as two of our core corporate values, we are always challenging ourselves to find new ways to support our employees and the sector as a whole,” says Morreale. And a partnership with CAMA aligns nicely with AGI’s values. As CAMA members, AGI demonstrates their corporate goals through their participation at professional development events, recently presenting a CAMA webinar about the customer experience journey through Covid-19 where the company shared how the pandemic had changed the way they conducted business.
Morreale notes networking opportunities with fellow Canadian agri-marketers, access to educational sessions and peer-education social events with industry representatives as some of the greatest benefits of a CAMA membership.
“We are a dynamic ag-focused company with deep roots in the Prairies, and we look forward to sharing and learning from each other through CAMA,” says Morreale.