2023 CAMA Student Agri-food Marketing Case Competiton

Canadian students completing a post-secondary program specializing in agriculture and food are invited to attend the CAMA Student Agri-food Marketing Case Competition to enhance agri-food marketing skills, network with industry professionals, and have an opportunity to compete against other Canadian colleges and universities.

In this case competition students will improve their ability to think of quick solutions, research information, and works as a team to create a marketing plan.

Canadian agriculture students are invited to compete in this competition. Teams of 3-4 students are permitted. A maximum of 8 teams will be able to compete in the inaugural competition. A maximum of 1 team per school will be allowed to register for the case competition up until the registration cut-off date. After this date and if there are still available spaces in the competition, an additional team will be permitted to register from each school.

Benefits for Students

Network with agri-marketing industry professionals and future employers.
The opportunity for your team to be promoted on the Best of CAMA social media channels. A profile of each member of the winning team will be shared on these social media channels upon completion of the competition.
Boost your knowledge of agri-marketing.
Attend the Best of CAMA Gala event where you will be exposed to Canada’s best agricultural marketing and communications.
Experience working with a team in a high-pressure situation.
Great experience to list on your resume!
Cash prizes available for top 3 teams: $1000 for 1st place team, $500 for 2nd place team, $250 for 3rd place team

Event Details

Date: November 1-2, 2023
Location: Fairmont Winnipeg, MB

Registration Process

Click here to register online and enter your school team into the case competition.

For More Information Contact Mary Thornley

Email: info@cama.org
Phone: 519-389-6552

Sponsorship Packages

Young students across Canada are inspired, educated, and motivated to solve big challenges in the agriculture and food industry. There is a select group of students who have a keen interest in agri-food marketing specifically, and are looking for more hands-on experience within the industry.

The CAMA Student Agri-Food Case Competition gives young minds the opportunity to develop skills, gain hands-on experience, network with industry professionals and help to solve big issues in agri-food marketing.

This inaugural competition will take place in conjunction with the Canadian Agri-Marketing Association (CAMA) National Conference and the annual Best of CAMA event from November 1-2, 2023 at the Fairmont Winnipeg.

Students from Canadian universities and colleges studying in an agricultural program will be forming teams of 3-4 students to represent their respective post-secondary institutions at this competition. Teams will be given a case in the afternoon of November 1st that includes a marketing problem to solve, basic company information, relevant financial information, and market research. They will be given 24 hours to solve their case and prepare a presentation to deliver to a panel of judges. The winners of the competition will be awarded at the Best of CAMA event. Students will be provided with a practice room to utilize as well as a Wednesday welcome lunch, Wednesday supper, Wednesday late-night snack, and a Thursday lunch.

There is an opportunity for your company to be introduced to the up-and-coming educated minds in the industry through this case competition. If you are interested in connecting with students who are looking for potential summer, co-op, or full-time job opportunities or would like to share your brand with the industry, this competition is a great way to promote your company. A variety of sponsorship opportunities are available to assist in giving this learning opportunity for students and enabling them to learn about agricultural marketing, as well as promoting your company to the next generation.

Sponsorship Levels

$10,000 - Presenting Sponsor - 1 Available

Company logo incorporated in the logo for the event and included in all pre-event and post-event promotions including on trophies for winners of competition.
The company provides/collaborates on creating a case study for students. Company name can be included in a case study.
The company provides one judge for the case competition.
The company is given a 10-minute opportunity to speak at the opening lunch with the students on November 1st.
Opportunity to provide print material or SWAG for student welcome packages.
Company logo and sponsorship level promoted on the Case Competition website and Twitter page leading up to the event and at the event.
Company logo and sponsorship level promoted on signage and on PowerPoint at Student Opening Lunch.
Company logo and sponsorship level promoted on PowerPoint and on signage at Best of CAMA Awards
Ceremony - an event where students along with over 200 industry professionals attend.

$7,500 - Gold Level Sponsor

Opening Lunch Sponsor - Company logo is included on print signage at the meal.
Practice room sponsor - Company logo is included on signage outside all student practice rooms.
Sponsor of student tables at Best of CAMA - Students involved in case competitions are invited to attend Best of CAMA where awards are presented. The company logo will be displayed on table signs at student tables.
Opportunity to provide print material or SWAG for student welcome packages.
Company logo and sponsorship level promoted on the Case Competition website and Twitter page leading up to the event and at the event.
Company logo and sponsorship level promoted on signage and on PowerPoint at Student Opening Lunch.
Company logo and sponsorship level promoted on PowerPoint and on signage at Best of CAMA Awards
Ceremony - an event where students, along with over 200 industry professionals, attend.

$5,000 - Silver Level Sponsor

Wednesday evening dinner and Thursday lunch sponsor - The company logo is included on print signage at both meals.
‘Student Surprise’ sponsor - sponsor of industry advisors to assist students on Wednesday evening.
Opportunity to provide print material or SWAG for student welcome packages.
Company logo and sponsorship level promoted on the Case Competition website and Twitter page leading up to the event and at the event.
Company logo and sponsorship level promoted on signage and on PowerPoint at Student Opening Lunch.
Company logo and sponsorship level promoted on PowerPoint and on signage at Best of CAMA Awards.
Ceremony - an event where students along with over 200 industry professionals attend.

For more information about sponsorship, please contact Mary Thornley at camaont@bmts.com