Level Up Conference 2024 Speaker Lineup

Get ready to be inspired and empowered at the Level Up Conference 2024 in Calgary, Alberta! We are thrilled to announce the outstanding speakers who will be joining us and sharing their knowledge with attendees. 

The Art & Science of Persuasion Using Algorithm with Ben Wise and Darren Chiu, Google and co-founders of Capitvate 

Join Ben Wise and Darren Chiu,  with Google and co-founders of Captivate, for a dynamic session on persuasion psychology. Gain actionable insights to enhance your communication skills and elevate your impact in any setting. Don’t miss this opportunity to learn from experts in the field.

Marketing From The Ground Up with SunTerra (speaker TBC) and Greg and Sarah Stamp, Stamp Seeds

Greg and Sarah Stamp, along with their family, have been pivotal in the success of Stamp Seeds & Stamp Farms, a second-generation pedigreed seed farm and seed retail. They manage a team of 19 full-time staff along with seasonal workers, operating 6,000 acres of irrigation and 2,000 acres of dryland. With 95% of their crops dedicated to seed production, they cultivate approximately 11,000 acres of pedigreed seed crops annually. After completing their degrees at the University of Lethbridge, Greg (B.Sc. Agriculture Sciences) and Sarah (B.A. & B.Sc. double major in Psychology and Kinesiology) returned to the farm. Sarah’s unique background in parish ministry and mental health has been instrumental in business governance and transition planning. Greg, passionate about agriculture, oversees seed sales, marketing, and customer support. He also serves on the boards of the Alberta Pulse Growers Commission and Pulse Canada. In 2023, Greg and Sarah were honored as Alberta’s Outstanding Young Farmers and co-recipients of Canada’s Outstanding Young Farmers award.

Where Science and Marketing Meet for the Good of Agriculture with Kristin Utterback, Innovation & Engagement Strategy Leader, R&D, Corteva Agriscience 

Kristin Utterback is the Innovation and Engagement Strategy Leader for Research and Development at Corteva Agriscience. Kristin was raised on a commercial swine operation in Texas and earned her BS in Agricultural Services and Development from Tarleton State University and her MS in Agricultural Education and Communications from Texas Tech University. With a career background spanning secondary agricultural education, grain trade association work, and agtech marketing, Kristin brings a wealth of experience to her role. She oversees engagement strategy, ensuring alignment with Corteva’s priorities and optimizing their R&D pipeline. Kristin will share insights on communicating technical information to diverse audiences at the upcoming conference.

Driving Digital Adoption: Marketing in Retail with Tracy Lindo, CCO of AgVend and Cassandra Morari, COO of The Rack

Join us for an engaging discussion featuring Tracy Linbo, AgVend CCO, and Cassandra Morari, COO at The Rack, as they explore the pivotal role of digital marketing in the agriculture industry. From innovative strategies to driving sales to understanding the nuances of messaging that resonate with growers, Tracy and Cassandra will share their insights and experiences on leveraging marketing as a dynamic tool for ag retail teams to grow revenue. Discover the untapped potential of digital marketing to level-up your business.

Tracy Linbo is the Chief Commercial Officer for AgVend, working with agricultural retailers to help enable them to work digitally with their internal teams, their customers and their partners in the value chain. She and her husband Todd also own a pick-your-own berry farm, Double T Acres, near their home in Nisswa, MN. She has held multiple leadership roles supporting advancements in U.S. and international agriculture at BASF, Pioneer Hi-bred (now Corteva), Agtegra Cooperative and Growers Edge.   

Cassandra Morari is the Chief Operating Officer at The Rack, a leading independent agriculture retailer in Saskatchewan. With a background in Ag Finance and leadership roles at Farm Credit Canada, Cassandra brings extensive experience to her role. She oversees day-to-day operations, providing strategic direction aligned with the company’s growth objectives. Cassandra is also involved in transitioning the family business, which is celebrating its 40th year. At the Level Up Conference, she will participate in a fireside chat following AgVend’s presentation, showcasing The Rack’s successful implementation of AgVend’s technology.

Don’t miss out on this opportunity to learn from industry leaders, network with like-minded professionals, and take your career to the next level. Mark your calendars for November 6-7, 2024, and join us in Calgary for an unforgettable event.

Join CAMA in November

Level Up Conference

The Canadian Agri-Food Marketers Alliance (CAMA) is thrilled to unveil the Level Up Conference 2024, set to take place from November 6-7, 2024, at the Sheraton Eau Claire in Calgary, Alberta. Building on the success of the inaugural event in Winnipeg in 2023, CAMA is geared up to provide another game-changing experience for agri-food marketing professionals. 

Designed to deliver immediate value for marketing communications professionals, the Level Up Conference will boast interactive learning sessions, a stellar lineup of engaging speakers, formalized networking events, and exclusive one-on-one engagement opportunities. Elevate your skills and stay ahead in the dynamic agri-food landscape.

Join us and be part of the buzz! Check out our Media Release for a sneak peek into what we have in store, and secure your spot by registering on our website. Follow along on our social media for the latest updates and important event information. [Include Media Release link and promo video link]

 Best of CAMA

Hosted in conjunction with the Level Up Conference to optimize your time and travel budget, Best of CAMA is being held on November 7th, 2024. Join us in celebrating excellence at our annual gala event, recognizing the best of the best in agri-food marketing. This is your chance to network with the best in the industry and gain insights that will propel your career forward. It’s never too early to start thinking about entries! Check out the list of categories and get planning. [Include category link and new creative image]

Support CAMA Through Sponsorship

Elevate your brand and position your agriculture company at the forefront of industry excellence by becoming a sponsor for the Level Up Conference and Best of CAMA. As a sponsor, you’ll have a unique opportunity to showcase your commitment to innovation and support the growth of agri-food marketing professionals. Don’t miss this chance to amplify your company’s presence and contribute to the success of two premier events. Partner with us, and let’s elevate the agri-food industry together.

Level Up Conference 2024: Elevating Agri-Food Marketing Excellence in Calgary

March 4, 2024 [PORT ELGIN, ONTARIO] – The Canadian Agri-Food Marketers Alliance (CAMA) is thrilled to announce the highly anticipated Level Up Conference 2024. Scheduled to take place from November 6-7, 2024 at the Sheraton Suites Eau Claire in Calgary, Alberta, the event will have a concentrated emphasis on exploring the influence, significance, and cutting-edge advancements in the field of marketing.

Susan Groeneveld, Conference Chair, emphasized the unique opportunity: “This is a best-in-class event that will offer exceptional value to attendees through fostering connections, providing actionable insights and tangible marketing skills.” Groeneveld also shares the critical need for professionals to invest in their growth, saying, “In a constantly evolving digital landscape, it’s vital to continually enhance skills. Staying ahead of trends, fostering a forward-thinking mindset, and consistently striving to become better marketers are imperative for success in today’s marketing environment.”

Building upon the achievements of the inaugural event in 2023, the 2024 Level Up Conference is poised to surpass expectations. Attendees from the previous year emphasized the practical value of the event, with one noting, “The speakers actually provided key takeaways that could be implemented into organizations and their strategies.”

With an exciting lineup of speakers already confirmed, the Level Up Conference promises to deliver invaluable insights and skills for attendees. AgVend will delve into the challenges of adoption, marketing, and messaging of agtech in mainstream agriculture. Kristin Utterback, Innovation and Engagement Strategy Leader, R&D for Corteva, based in San Antonio, Texas, will explore the intricacies of marketing and communications within multinational agricultural enterprises, providing a glimpse into marketing in science-based businesses. Stay tuned for additional speaker announcements added to the program.

Designed to add immediate value for anyone in agri-food looking to up their marketing skills, the Level Up Conference 2024 includes interactive learning sessions, formalized networking events, and one-on-one engagement opportunities. CAMA’s student case competition, as well as the annual Best of CAMA awards gala, will be hosted in conjunction with this event. 

Information on sponsorship, registration, and hotel accommodations can be found on the CAMA website.

Don’t miss out on this opportunity to elevate your skills, expand your network, and stay at the forefront of marketing in the agri-food industry. Join CAMA at the Level Up Conference 2024 in Calgary!


The Canadian Agri-food Marketers Alliance (CAMA) is a network of agri-food marketing professionals from across Canada. With chapters located in Alberta, Saskatchewan, Manitoba, Ontario and Quebec, CAMA represents agri-food markcomms professionals throughout Canada’s food system. Members include professionals across the agri-food value chain who are dedicated to improving the marketing and communications sector of Canada’s food system.


For more information or to schedule an interview with CAMA representatives, please contact:

Mary Thornley

Executive Director