Level Up Conference 2024: Elevating Agri-Food Marketing Excellence in Calgary

March 4, 2024 [PORT ELGIN, ONTARIO] – The Canadian Agri-Food Marketers Alliance (CAMA) is thrilled to announce the highly anticipated Level Up Conference 2024. Scheduled to take place from November 6-7, 2024 at the Sheraton Suites Eau Claire in Calgary, Alberta, the event will have a concentrated emphasis on exploring the influence, significance, and cutting-edge advancements in the field of marketing.

Susan Groeneveld, Conference Chair, emphasized the unique opportunity: “This is a best-in-class event that will offer exceptional value to attendees through fostering connections, providing actionable insights and tangible marketing skills.” Groeneveld also shares the critical need for professionals to invest in their growth, saying, “In a constantly evolving digital landscape, it’s vital to continually enhance skills. Staying ahead of trends, fostering a forward-thinking mindset, and consistently striving to become better marketers are imperative for success in today’s marketing environment.”

Building upon the achievements of the inaugural event in 2023, the 2024 Level Up Conference is poised to surpass expectations. Attendees from the previous year emphasized the practical value of the event, with one noting, “The speakers actually provided key takeaways that could be implemented into organizations and their strategies.”

With an exciting lineup of speakers already confirmed, the Level Up Conference promises to deliver invaluable insights and skills for attendees. AgVend will delve into the challenges of adoption, marketing, and messaging of agtech in mainstream agriculture. Kristin Utterback, Innovation and Engagement Strategy Leader, R&D for Corteva, based in San Antonio, Texas, will explore the intricacies of marketing and communications within multinational agricultural enterprises, providing a glimpse into marketing in science-based businesses. Stay tuned for additional speaker announcements added to the program.

Designed to add immediate value for anyone in agri-food looking to up their marketing skills, the Level Up Conference 2024 includes interactive learning sessions, formalized networking events, and one-on-one engagement opportunities. CAMA’s student case competition, as well as the annual Best of CAMA awards gala, will be hosted in conjunction with this event. 

Information on sponsorship, registration, and hotel accommodations can be found on the CAMA website.

Don’t miss out on this opportunity to elevate your skills, expand your network, and stay at the forefront of marketing in the agri-food industry. Join CAMA at the Level Up Conference 2024 in Calgary!


The Canadian Agri-food Marketers Alliance (CAMA) is a network of agri-food marketing professionals from across Canada. With chapters located in Alberta, Saskatchewan, Manitoba, Ontario and Quebec, CAMA represents agri-food markcomms professionals throughout Canada’s food system. Members include professionals across the agri-food value chain who are dedicated to improving the marketing and communications sector of Canada’s food system.


For more information or to schedule an interview with CAMA representatives, please contact:

Mary Thornley

Executive Director