CAMA Elevates Agri-food Innovation: Level Up Conference 2024

We're bringing together the best of Canada’s agri-food marketing professionals for a one-of-a-kind event featuring interactive learning, engaging networking, and industry recognition of the best in agri-food.

The Level Up Conference will be held in person at the Sheraton Eau Claire Hotel, Calgary, AB from November 6-7, 2024
(Live-streaming options will be available.)

Why Attend Level Up?

The CAMA Level Up Conference 2024 presents a unique opportunity for attendees and sponsors to be part of the continued growth and vitality of Canadian agriculture by bringing together the best of agri-food marketers.

Our Vision is to accelerate marketing skills for professionals as they help to advance Canadian agriculture and food as a global leader.

Our Mission is to support CAMA members by providing the latest professional development learnings and networking opportunities,
to aid in their growth of being Canada’s best agri-food marketing professionals.

Agri-food Marketing Innovation

The agriculture and food industry continues to accelerate. It is imperative that marketing keeps pace. With thousands of marketing platforms multiplying at a tremendous rate and more investors attracted to agriculture than ever; the 2024 Level Up Conference is designed to add immediate value to industry marketing investments.

Hear from Alexander Reichert, Co-Founder and CEO of AgVend, an innovative B2B marketplace that is reshaping how agricultural products are bought and sold.  Kristin Utterback, Engagement Strategy at Corteva Agriscience and more.

Learn from the next generation of marketers via the CAMA Student Case competition, and engage in one on one with potential employers, partners, clients and vendors in planned one on one settings throughout the day.

Highlights from 2023 Level Up Conference & Best of CAMA

2024 Level Up Speakers


CCO of AgVend
"Driving Digital Adoption: Marketing in Retail" (Supplier)

Chief Operating Officer, The Rack
"Driving Digital Adoption: Marketing in Retail" (Retailer)

Innovation and Engagement Strategy Leader, R&D,
Corteva Agriscience,
"Where Science and Marketing Meet for the Good of Agriculture" 

Head of Programmatic Media,
Google, co-founder Captivate
"The Art & Science of Persuasion Using Algorithm"


Strategy Lead,
Google, co-founder Captivate
"The Art & Science of Persuasion Using Algorithm"

Stamp Seeds & Stamp Farms,
"Marketing From The Ground Up"

Event Agenda

Wednesday, November 6

CAMA Student Pitch Competition Begins (noon)

Agri-Food Tour in Calgary (afternoon)

CAMA Social networking event (evening)

Thursday, November 7

Industry leader speed networking

Keynote presentations from speakers

Agri-marketing expert panel with keynote presenters and Susan Groeneveld (moderator)

CAMA Student Pitch Competition - The Pitches (afternoon)

Best of CAMA awards event (evening)

Sponsorship Opportunities

To explore our sponsorship opportunities and secure your preferred sponsorship level, please contact
Mary Thornley at or 519-389-1239

Level Up Conference Sponsors

Thank you to our valued sponsors for their support.


CAMA Student Case Competition Sponsors

Thank you to our valued sponsors for their support.