In agriculture media, programmatic advertising has been emerging at a rapid rate. The digital journey of a farmer is not limited to only agriculture media. Farmers browse the web in the same way as the average consumer, visiting multiple websites a day and consuming content across a variety of categories.
A farmer is leaving a trail of behaviour and preferences that programmatic companies can then store, enhancing its learning on that customer. Next, they place that customer into a pool where they can be targeted, not only on their interests, but also on the crops they are invested in.