“It was an easy decision to support the Canadian Agri-food Marketing Alliance (CAMA) and the valuable role the organization plays in the agri-food sector.” That’s how Ryan Timms, President of McCann Canada explains his company’s commitment when McCann signed on to become CAMA’s latest National Sustaining Partner in September 2023.
The National Sustaining Partner program supports CAMA’s mission to support member growth through networking, professional development, thought-leadership and knowledge sharing through collaboration.
“We believe in the value CAMA brings to the industry. Over the years our company has benefited from the networking, learning and awards events the organization has hosted, and we believe it is incumbent on us to support the sustainability of the organization,” says Timms.
The ability to foster connections within the agri-food industry, develop a better understanding of trends shaping ag marketing and the opportunity to be active participants and support the sector also top the list of reasons McCann supports CAMA’s national partner program.
Like many CAMA members, Timms says the annual Best of CAMA awards event stands out as his favourite CAMA event, especially the first one he attended. He says the occasion provided him with a better appreciation for the creativity that exists across Canada’s agri-food industry and he loves the opportunity to be immersed in the work presented at the event.
“We are so proud of the work we do for our clients in this sector. Our company loves agriculture,” says Timms, explaining that he also relies on a thriving marketing community within the agri-food industry to motivate everyone to raise the bar and create amazing work. “That’s one of the great things CAMA contributes and we are all thankful for it.”