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Agri-Marketer of the Year

Each year the CAMA Chapters across the country nominate individuals for the prestigious "Agri-Marketer of the Year" Award.

2017 Agri-Marketer of the Year Application

Previous Winners

  • 2016 Agri-Marketer of the Year - Neil Douglas
  • 2015 Agri-Marketer of the Year - Stephen Denys
  • 2014 Agri-Marketer of the Year - Robert Saik
  • 2013 Agri-Marketer of the Year - Lorie Jocius
  • 2012 Agri-Marketer of the Year - Lyndon Carlson
  • 2011 Agri-Marketer of the Year - Kim McConnell
  • 2010 Agri-Marketer of the Year - Ferdie Schneidersmann
  • 2009 Agri-Marketer of the Year - Jay Bradshaw
  • 2008 Agri-Marketer of the Year - Dr. Tom Funk

 

CAMA Lifetime Achievement Award

CAMA is pleased to announce a new CAMA Lifetime Achievement Award.  This award is to recognize a CAMA member who has dedicated their career to the Canadian agricultural industry and their volunteer time to CAMA.

2017 CAMA Lifetime Achievement Award Requirements

Previous Winners

  • 2016 - Kevin Lord, CAMA Ontario
  • 2015 – James Shaw, CAMA Ontario

 

Best of CAMA 2017 NEW CATEGORIES

PDF Version of Best of CAMA 2017 NEW Categories

AGRIBUSINESS AUDIENCES

BEST OF SHOW Advertising
BEST OF SHOW Public Relations
BEST OF SHOW Digital

ADVERTISING - Ads, direct mail and other “paid” materials whose primary audience are farmers, producers and growers (unless otherwise specified).

CAMPAIGNS - When calculating the cost of a campaign, be sure to figure in all costs including cost of production, fees and media.

  1.   Multimedia campaigns – Total budget less than $200,000.
  2.   Multimedia campaigns – Total budget from $200,000 to $750,000.
  3.   Multimedia campaigns – Total budget of more than $750,000.
  4.   New-product introduction: May contain all forms of communication used, including publicity, public relations, direct mail, advertising, etc. No budget restrictions. 

MEDIA EXECUTIONS (Print or Digital)

  1.  Single Execution, (print or digital, any size)
  2.  Series Execution, (print or digital, any size (min.2, max. 5)
  3.  Trade Advertising, (print or digital execution, single or series: Directed at livestock veterinarians, farm managers, bankers,   dealers, distributors or others serving agribusiness.
  4.  Unique Execution (includes all print or digital executions, i.e. pop-ups, preprinted inserts, multiple units, belly bands, wraps,  bags, etc.), any size.
  5.  Advertorials, (print or digital, single or series).

BROADCAST MEDIA

  1. Radio: Single commercial (any length).
  2. Radio: Series (min. 2, max. 5, any length). 
  3. Television: Single or series commercial (any length). 
  4. Online Video Advertising (YouTube Pre-Roll, or other)

ELECTRONIC MEDIA

  1.   Audiovisual presentations directed at farmers, producers and growers. 
  2.   Audiovisual presentations directed at dealers, distributors, sales reps or others serving agribusiness. 

DIRECT/TARGET MARKETING

  1. Direct Mail – Print - Directed at farmers, growers and producers, dealers, distributors, sales reps and all others serving agribusiness.
  2. Direct Email (Email marketing) - Interactive marketing tools.

OUTDOOR

  1.   Billboards or other outdoor ads

COLLATERAL

  1.   Customer brochures, catalogs: Farmer-directed, dealers, distributors or sales reps and all others serving agribusiness.
  2.   Point-of-purchase materials (posters, banners, POS displays, mobiles, packaging).
  3.   Exhibits (trade and farm show exhibits, booths, etc.).
  4.   Premiums/specialties directed at farmers, growers and producers and all others serving agribusiness.
  5.   Corporate identity: Stationery package, business cards and logo design. 

PUBLIC RELATIONS Primary audience is farmers, producers and growers (unless otherwise specified).

PUBLIC RELATIONS CAMPAIGNS

  1. Overall public relations program supporting product, service or corporate image: Directed at farmers, producers and growers, stakeholders or employees and all others serving agribusiness.
  2. Media relations including media kits and media relations activities.
  3. Public affairs/issues management program

WRITING

  1.   News or feature article (trade media). 
  2.   Persuasive Writing: Speeches, op-eds, commentaries. Includes written materials delivered via any medium. 
  3.   Press Release (ag media). 
  4.   Blogs – blogs directed at farmers, producers or growers and all others serving agribusiness. 

EVENTS

  1. Events: Customer events or internal events - Includes events developed for product promotion, commemorations, openings, centennials, celebrations, etc

PUBLICATIONS

  1. Company and association newsletters – External, print or electronic: Newsletters issued on a regular basis, directed primarily at farmers, producers or growers, dealers, distributors, sales reps, veterinarians or others serving agribusiness.
  2. Company and association magazines – External, print or electronic:  Magazines, etc., issued on a regular basis, directed primarily at farm customers, prospects or others serving agribusiness.
  3. Company publications – Annual reports or Other Specialty Publications: Print or electronic. 

AUDIO/VIDEO

  1. Audio/Video: Broadcast news, webinars, podcasts or taped program. (Do not enter paid advertorials here.)  
  2.  Video: Directed at farmers, producers or growers, and all others serving agriculture.

DIGITAL - Primary audience is farmers, producers and growers (unless otherwise specified).

DIGITAL ADVERTISING

  1.   Advertising on the Web (banners and others) directed at farmers, producers or growers, and all others serving agriculture.

WEBSITES

  1.   Website directed at farmers, producers or growers and all others serving agribusiness. 

SOCIAL MEDIA

  1. Social community building and engagement (social campaign) – includes use of Facebook, Twitter, Instagram, Pinterest, YouTube or other social platform(s). 
  2. Social tactic – a specific activity (i.e., contest, Tweet-up, response-generating activity, etc.) leveraging Facebook, Twitter, Instagram, Pinterest, YouTube or other social platform(s). 

MOBILE AND APPS

  1.   Smartphone Apps – Native apps, web apps, mobile optimized websites and games designed for smartphones (iOS, Android and other platforms). 
  2.   Other non-Smartphone Digital Media - games, e-books, e-magazines, digital publishing and interactive sales presentations designed for iPad, Android, Playbook, Kindle and Nook tablets or other handheld devices other than mobile phones. 

CONSUMER & SPECIALTY AUDIENCES

BEST OF SHOW Consumer
BEST OF SHOW Specialty

CONSUMER - All work in consumer categories must represent efforts to reach consumers, or influence consumer perceptions or actions, on behalf of agricultural issues, organizations or initiatives. 

  1.   Company- or Producer-Funded Advertising campaign directed to consumers.
  2.   Company- or Producer-Funded Advertising campaign element (i.e., tactic) directed to consumers.
  3.   Company- or Producer-Funded Public Relations campaign directed to consumers.
  4.   Company- or Producer-Funded PR campaign element (i.e., tactic) directed to consumers.
  5.   Website directed to consumers. 
  6.   Social Media campaign directed at consumers. 

SPECIALTY - Includes companion animal, equine, turf, and ornamental and forestry audiences. 

  1.   Specialty advertising campaign.
  2.   Specialty PR campaign.
  3.   Specialty campaign elements (all disciplines – advertisements, public relations, digital, collateral, direct mail, etc.): Single element or series, as applicable.

FRENCH LANGUAGE AUDIENCES 

BEST OF SHOW French Language Marketing

52.  Print Ads, Single or Series, b & w or color, any size
53.  Online Media (web, mobile, social)
54.  Specialty promotion, sales support materials, literature, corporate literature