Level Up with CAMA’s incredible speaker line-up

Packed with networking, personal and professional development opportunities, CAMA’s Level Up Conference (November 1-2, 2023 in Winnipeg, MB) promises to be the premier agri-food industry event this year.

Our line-up of inspiring and innovative influential speakers is guaranteed to be a conference highlight.

Here’s a look at our November 2, 2023 keynote speaker line-up:


Shane Thomas – The Age of Marketing Enlightenment in Agriculture
Agribusiness Analyst and Founder of Upstream Ag Insights

Learn how the role of marketing is changing in a rapidly transforming industry, what’s working now and what marketing will look like in the future.

Passionate about the success of farmers and understanding how the industry works – from technology and business strategy to how collaborations work – Shane will leave conference attendees with a new context for thinking about marketing, considerations for marketing new technology and new mediums to tap into to get more out of every marketing dollar spent.

Focusing on the evolution of marketing – what’s changed and what hasn’t – Shane will share useful insights about what to watch for and how to stay ahead of the agribusiness, food and marketing curve.


Kristjan Hebert – The Art of What’s Possible – The Communications Strategy That Took a Farmer to the
Halls of Government
Hebert Grain Ventures, Saskatchewan farmer and EY Entrepreneur of the Year 2022 Prairie winner

Understand how influencers today are transforming the agriculture and agri-food industry. A farmer, visionary and champion of all things agriculture and food, Kristjan will discuss how the diversity of our sector offers new opportunities to share stories, experiences and customer journeys at every step of the value chain. He’ll focus on how conference attendees can leverage this information to influence industry growth and sustainability. Kristjan will highlight the importance of working together to drive progress.


Members of the Hebert Group public relations team, Jamie Anne Vaughan and Michelle Schurman will also share their strategic approach and experiences working with Kristjan.


Jed Schneiderman – The Acceleration of Marketing Technology and its Effect on Relationship Marketing
Head of Advertising, Kijiji

With AI technology rapidly emerging and over 8,000 marketing platforms now available, what will relationship marketing look like in the future? When it’s hard to keep up with the fast pace of media and marketing changes, Jed is able to cut through the clutter and noise to know what is relevant for audiences. A mobile marketing specialist, Jed will talk about changes in marketing technology and its effect on relationship marketing and leave conference attendees with clear, tangible tips on how to improve relationship marketing.

Can’t wait to learn from these amazing speakers? Sign up for CAMA’s Level Up Conference here. Don’t wait, early bird registration closes August 31, 2023.