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Content Manager – Arrowquip

April 16, 2024

Arrowquip is looking for a motivated and creative Content Manager to join our Marketing Team! This is a full-time position that includes a benefits plan that starts after a successful probationary period, an inclusive work environment, and growth opportunities within the company.

Arrowquip is a rapidly growing company that designs and manufacturers cattle management and handling equipment for international distribution. We base our designs on cattle behaviour and strive to keep ranchers and their families safe. We pride ourselves on a workplace culture of open ideas and constant improvement, never settling for the status quo.

• Enjoy a good steak
• Love to keep busy, and hate being bored
• Are obsessed with organization and social media
• Spend almost too much time on your phone
• Have a knack for writing snappy copy
• Have a passion for content creation
• Are driven, and a problem-solver

• Only eat real meat
• Protect animals and people in the cattle industry
• Aren’t afraid to make mistakes
• Care more about your attitude and values than your experience

The Role:
• Identifying our target audience’s needs, wants and questions – defining customer personas.
• Ensure that we’re meeting the needs of our target audience on a content level.
• Define customer journeys, analyze and map out consumer needs.
• Support the marketing department and manage direct report – Content Coordinator.
• Serve as a product expert, learn and know the “ins and outs” of all products.
• Adhere to the style/tone/messaging document that corresponds with the brand guidelines of the company, on both B2B and B2C levels.
• Develop error-free structured content across several mediums on both B2B and B2C levels, ensuring consistency with all content types that informs and supports our vision of being the authority in our industry.
• Ensure consistent, relevant, social capital growth with assistance from the Content Coordinator.
• Ensure we are staying on top of current trends and taking advantage of “the next big thing.”
• Monitor and report on all competitor’s content, social activity, and changes with assistance from the Content Coordinator.
• Develop and implement an annual content strategy.
• Develop promotional execution strategies.
• Develop campaigns that reconvert current TAM.
• Develop SEO guidelines at a content level to ensure that people searching online can find the content that they’re looking for.

You Have:
• Degree or diploma in marketing, communications, or combination of applicable experience
• Strong writing and editing skills
• Adept at keyword placement and SEO best practices
• Excellent verbal and written communication skills
• Passion for content creation
• Strong leadership qualities
• Ability to multitask and meet deadlines
• Capability to work in a fast-paced environment

• Casual Dress
• Company events
• Dental care
• Extended health care
• Vision care
• Paid time off
• Commuter benefits

Click here to apply for this position.