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Portfolio Marketing Manager – Farm Management (Maternity contract)

December 4, 2020

Reporting to the Farm & Farm Partner Marketing Manager within the Farm & Ranch (Canadian Customer Marketing) department of TELUS Agriculture, the Portfolio Marketing Manager – Farm Management (temporary 15-month contract position covering Maternity Leave) will create demand and increase the brand equity of TELUS Farm & Ranch farm management focused brands through the leadership of his/her marketing communications efforts. To market the department’s products or services using point of sale material, promotional activities and media, within agreed budgets in order to maximize sales and achieve organization objectives. Guide advertising agency partners in implementation of an annual, in-market mixed-media campaign that fully supports the overall Farm & Ranch strategy and campaign plan.

Key Tasks:

Develop and direct the implementation of an annual marketing communications plan for the TELUS Agriculture Farm & Ranch Farm Management portfolio that meets defined business objectives, reinforces the brand experience, creates lead demand, elevates message awareness, increases long-term brand equity and maximizes impact of available budget. This plan is inclusive of brand advertising / messaging, media plans, digital strategy, sales collateral, major events and more
Co-ordinate and work closely with sales and product teams in creation and deployment of marketing materials that support customer needs and enable field sales to generate business opportunities. Interface with relevant key stakeholders to develop and validate brand messaging and signature experiences that support the brand positioning
Strong focus on monitoring, tracking & reporting campaigns & activities
Ability to take campaign learnings and improve on them to drive and increase return on investment
Lead and direct internal stakeholders and external agency partners / resources to ensure messages are aligned with business objectives and strategies
Work closely with finance to manage, prioritize and track budgets to maximize return-on-investment and stay within defined budget
Ensure efficient spend on external resources and confirm budgets are continuously aligned with external agencies
Work with TELUS Agriculture corporate communications to ensure compliance with standards and all appropriate advertising guidelines
Work with TELUS Agriculture Product and Event Manager to provide support on non-portfolio projects (TAG Cross-sell) and finding synergies for major event sponsorship campaigns to enhance product visibility in the marketplace and increase awareness of existing brands
Co-ordinate and work closely with other Interim Portfolio Marketing Managers to ensure consistency in look and feel in communication and marketing materials and to ensure brand standards are maintained

Qualifications

The Marketing Manager must be driven to take initiative and has a strong bias for action. They are creative, flexible and innovative with confident leadership abilities. Organization, close attention to detail, and problem-solving are no stranger for this marketing master.

5+ years marketing experience with the technology or digital industries
Bachelor’s degree in Marketing and Communications or equivalent
Experience running large-scale marketing campaigns including search, display, programmatic and other digital experiences
Experience managing a team to success (2+ years preferred)
Build effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns drives stakeholder engagement, effectively manages suppliers
Exceptional written and verbal communication skills
Proficient in Microsoft Office Suite, Google Office Suite, Adobe Creative Suite, as well as advertising platforms such as Facebook Ads Manager, Twitter Advertising, and the Google Display Network
Adept in project management, strong teamwork, relationship-building skills and experience in leading through influence and example
High work volume and conflicting deadlines may require some work beyond standard working hours during peak business cycles
Demonstrated ability of delivering customer centric plans that achieve positive results
Strong focus on monitoring, tracking & reporting campaigns & activities
Ability to take campaign learnings and improve on them to drive and increase return on investment
Available to travel as required and ability to work remotely
Passion for the agriculture industry (Agri-Business, Ag-Economics, Agronomy or Ag-Science), experience in it preferred
Contract length: 15 months (Covering Maternity Leave )

Job Types: Full-time, Temporary

Benefit: Will be provided

Work remotely:

Yes, occasionally
COVID-19 Precaution(s):

Remote interview process
Virtual meetings