2018 ACRA Tour of Agriculture in Quebec

This year, ACRA's agri-food tour, organised in collaboration with CAMA, will take you to discover businesses in Lanaudière and Montreal. At each stop, you will of course have the chance to taste the products of the company but also to visit and meet the artisans behind these products. English translation will be offered during the tour.

Tour Details:

Date:            Wednesday, November 14, 2018
Time:            10:00am - 5:00pm

What is included
-  Transportation from the hotel
-  Entrance fees
-  The tastings

Rate
$ 65 / person + tax. Payment can be done by cheque, credit card or cash. An invoice will be sent.

Reservation
Call or email Luc Gagnon to reserve your seat : info@lacra.net or 514-978-0486

10h Departure from Hôtel Bonaventure
10h50 – 11h50

Fromagerie Suisse Normande
Among the first cheese factories established in Lanaudière. Farm cheeses made from goat, cow and sheep whose goat's milk comes exclusively from the goat herd of the farm. A visit to the farm will allow you to observe and learn more about cheese making.

On the menu: tasting of four cheeses

12h05 – 13h05

Jardins Sauvages

Les Jardins Sauvages is a country table offering fine dining from the bounty of the forest. For 30 years, the pioneer in wild edible plants and wild mushrooms of Quebec with a hundred fresh and processed products.

On the menu: tasting bites or rustic dishes

13h15 – 14h15

Moulin Bleu

This traditional mill is known for its buckwheat flour. The combination of ancient machineries, ancestral know-how and the quality of the grains gives their flours an exceptional quality and flavor. The company produces whole flours using no chemical agents or additives, just whole grains milled in fresh flour, which allows to taste an authentic product.

On the menu: Coffee and muffin

15h15 – 16h45

Cirka Distillerie

First artisanal distillery in Montreal that makes its spirits from grain to bottle. The company employs sustainable production practices. She makes her unique products from start to finish. Their spirits come from Quebec soil, rich in high-quality cereals, crystal-clear water and botanical and aromatic products from the boreal forest. Visit of the distillery.

On the menu: Gin and vodka

16h45 – 17h Back to Hôtel Bonaventure

2018 Best of CAMA Speaker Seminar

Canadian agriculture and food industries are always evolving.  With  consumers’ changing food preferences and media consumption, technological progress and uncertainty with trade relations, how are these two industries doing? What are the most important trends to watch? How are ag marketers adapting to these changing preferences? Do plan to attend this unique event.

Date:            Thursday, November 15, 2018
Time:            8:30am - 3:00pm
Location:     Mont-Royal/Hampstead Ballroom, Hotel Bonaventure

Cost to attend:  $95.00 plus GST (lunch included)

Schedule of Events

8:30AM – 9:00AM Registration

9:00AM – 9:15AM Welcome message

9:15AM – 10:15AM An overview of Canadian and Québec agriculture
The Canadian agricultural sector continues to show economic growth. Vincent Giard will present an overview showing how Canadian and Québec agriculture are similar and what makes Québec agriculture unique.

Vincent Giard, P.Ag., MBA
Vice-President, Quebec Operations
Farm Credit Canada
Vincent Giard holds a Bachelor of Science degree in Agrology from Campus Macdonald of McGill University and a Master of Business Administration (MBA) from HEC Montreal, in finance and marketing. Vincent has been with Farm Credit Canada (FCC) for 28 years. He has held senior positions of increasing responsibility, including eight years as Vice-President of Operations for Quebec and one year at corporate office in Regina, Saskatchewan, as Vice-President of Credit. In his current role, he is in charge of Quebec Operations and is a member of the FCC Senior Leadership Team. He is particularly interested in economic issues related to agriculture and the agri-food value chain, the strategic market positioning of companies as well as corporate leadership.

10:15AM – 10:30AM Coffee break

10:30AM – 11:30AM Trends in the food industry
The food processing industry has annual sales of $28 billion in Québec. While consumers’ food preferences are changing and the provincial government set ambitious target for this industry, find out how  the food processign industry is responding to these trends.

Sylvie Cloutier
President - Chief Executive Officer
Conseil de la transformation alimentaire du Québec (Québec Food Processing Council)
Since 2010, Sylvie Cloutier has been the President – Chief Executive Officer of the Quebec Food Processing Council (CTAQ). Ms. Cloutier first held the position of Vice-President, Communications and Public Affairs at CTAQ from 2003 to 2010. Before joining CTAQ, she was Vice-President of Communications for the Canadian Council of Grocery Distributors (CCDA) and Executive Director of the Canadian Grand Prix New Product Awards from 1999 to 2003. She is also involved on many boards.

11:30AM – 1:00PM Lunch

1:00PM – 2:30PM Marketing Professionals Panel Discussion
Year in and year out, the specialized federations invest close to $60million  in promotion and advertising. Strawberries, raspberries, apples, maple products, pork, poultry, eggs, veal, milk, potatoes, blueberries, lamb, honey, rabbit, vegetables and grains, the whole plate is well represented.

The secret ingredient that makes advertising work, for agriculture in Quebec, will be revealed (in part) by an expert panel of marketing professionals at the Best of CAMA conference.  How are these marketers addressing both consumers and farmers? How did social media change their approach? What trends in communication do they see?

Panelists

Julie Gélinas
Marketing Director
Les Producteurs de lait du Québec (Quebec Dairy Milk Producers Federation)
Nathalie Langlois
Director of Promotion, Innovation, and Market Development
Fédération des producteurs acéricoles du Québec (Maple Syrup Producers Federation)
Danielle Vaillant
Marketing Director
Éleveurs de porcs du Québec (Quebec Pork Producers Federation)

Moderator:

Luc Gagnon
Internet and advertising consultant
CyberCréation.net