Bryce McKenzie

Director of Strategy, AdFarm

Vice Chairperson, CAMA

Hello, I’m Bryce McKenzie, Vice Chair of the Canadian Agri-Food Marketers Alliance (CAMA).
With deep roots in agriculture and over a decade of experience in marketing, I’ve had the
privilege of working across the agri-food value chain, gaining both practical and strategic
insights.

I’m passionate about CAMA’s mission to support and elevate agri-food marketers and
communicators. Our industry is critical to the future of food and agriculture, and I’m committed
to driving growth and innovation through collaboration and shared expertise.

The recent developments within CAMA mark an exciting new phase, and I’m honoured to be
part of shaping our direction. As Vice Chair, I’m focused on building stronger connections
across our membership and engaging with the next generation of industry professionals.

I encourage all members to get involved—whether it’s through upcoming events, sharing ideas,
or participating in discussions. Together, we can make a meaningful impact and further elevate
the role of agri-food marketers across our industry.